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Obligations & Support  


Master Franchise (Srujanankur) Obligations:

  • Provide initial training and all operating assistance
  • Training programs for area franchise
  • Will not have any right to sell franchisee in the region
  • Continuously assist in monitoring and managing the business to make sure that the best business practices are implemented at the franchisee end
  • Provide telephonic or other technical support to the franchisee as and when required

Area Franchisor’s Obligations:
  • Provide initial training and all operating assistance as required by the franchisee
  • Training programs on a regular basis for franchise owner as well as sales staff
  • Provision of all administrative forms & formats, Cash Sheets, Sales Sheets, Monthly report sheets etc.
  • Pay the royalty fees to the master franchise as per the contract
  • Assistance in identifying location and layout, setting up of interiors, furniture and fixtures
  • Assistance in creation and installation of visual merchandise, store ambience etc.
  • Provision of informative material, presentations
  • Assistance in organizing of local promotional activities and events.
  • Printed material like Brochures, Pamphlets, Flex Banners on cost basis
  • Regional Franchisee will have to continuously assist in monitoring and managing the business to make sure that the best business practices are implemented at the franchisee end
  • Regional franchisee will have to provide telephonic or other technical support to the franchisee as and when required

Unit Franchisee obligation:
  • Center- Site Selection as per requirements (Mid to High street, Premium residential bungalow, front facing, etc
  • Fit-outs and branding of the store and office as per the company’s specifications
  • Pre-opening purchases of required equipments, software's etc
  • Full involvement in opening launch promo
  • Attending initial and ongoing individually and key staff trainings
  • Compliance with standards and policies/operating guidelines
  • Compliance of the customer service standards as set by Srujanankur
  • Be adequately insured
  • Proper maintenance of books, accounts and online data
  • Follow timely reporting structure of database developed at the franchise end
  • Will have to ensure smooth flow of business at all times, focus on customer service

Pre-Opening Franchise Support extended to the unit franchise:
  • Comprehensive turn-key assistance from site selection to setup and start operations
  • Negotiation of suitable terms and organizing of lease for the property
  • Layout and design; architectural support in accordance with current branding of Srujanankur
  • Monitoring of fabrication of the center
  • Assistance in organizing of launch promotions
  • Training and manpower: A comprehensive training is provided to all the Franchisees on service operations, standard check up procedures, accounting, service delivery etc. Lamaze trainers and the sales force will go through separate trainings at the franchise location or head office
  • The franchisor can provide daily/weekly assistance in setting up retail operations to its franchisees during the pre launch period

Post Opening Franchise Support extended to the unit franchise
  • Operations Guidelines
  • Franchisee Coordination
  • Ongoing Service development and other related initiatives to launch newer services
  • Franchisor will impart trainings to incorporate any technological advances and service expertise to its franchisees
  • For advertising & local promotion the franchisor will organize events specific to marketing/ branding for Srujanankur business at the national level. This will include participation in the related retail exhibitions/ sponsoring such events, tie ups with magazines/ newspapers etc, corporate tie ups and collaboration with other business partners to promote its each Franchisee outlets and brand
  • Operational support Day to Day operations, Technical & Administrative advices.
  • Regular advices on inventory control and administrative issue Frequent official visits, customer audit, advices on local promotions programs etc.
  • Structured Marketing Ideas to suit a location
  • PR support
  • Regular PR coverage at national as well as regional
  • Centralized Brand Building through all media - Print, Outdoor, Web, Retail, and Electronic.

 

For more information read:

Why partner with srujanankur

Franchising strategy

FAQs

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