- The centre is run by highly trained professionals with several years of experience in the field of Ayruveda and Yoga.
- With the increase in disposable income and growing awareness among married couple, demand for services such as offered by Srujanankur are on a rise.
- People are demanding more holistic, safe and healthy alternative to the medical practices bringing differentiating labour knowledge and practices.
- Low capital investment business, with high return and pay-back period of one year.
- Easy to setup and low setup cost involved.
- Easy day to day operations with full operational training provided by Srujanankur
Company plans to place the ‘Srijuanankur’ brand and services in the following manner
Abstract Attributes |
Concrete Attributes |
Functional consequence |
Psychosocial Consequence |
Instrumental value |
Comfort |
High |
Increases in footfalls |
Satisfied with the association |
Need to buy the services; More Wisdom led |
Convenient |
Well situated |
Approachable : close to your house |
Value for time |
Accessible |
One stop shop for a mother ‘s needs |
Multiple revenue lines |
Independent choice of what she wants |
Freedom of choice; |
Sense of accomplishment/ pleasurable |
Better aesthetics |
Look & feel of the store - Feel Good |
Cheerful and independent |
Relaxing for her |
Pleasurable/ happy |
Reliable & Private |
Emotionally charged staff – able to connect with clients |
Informative, high qualified staff |
Easy and good experience. Confidentiality maintained |
Responsible/ sincere(honest) |
Provides brand experience |
Overall feel good factor
Freedom/ pleasurable/ wisdom/ happiness |
Word of Mouth, Shifts consumer from their local opinion makers to certified people |
More reliable as decision making is by her |
Personal & Emotional connect with brand |
For more information read:
Franchising Strategy
Franchise Obligations and Support
FAQs
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